Podcasting as a Physician Recruitment Tool

Many organizations are turning to podcast technology to increase their brand recognition, improve public relations effectiveness, increase client base and retain current customers. Physicians download podcasts on a regular basis for purposes of continuing education, communication with colleagues and more.
We all use websites, newsletters and email marketing to communicate information about our practice opportunities. So why not use Podcasts to recruit physicians too? Podcasts are an excellent communication tool. What if we can make it easier for our target audience to access the information they are looking for?
In order to use their time efficiently, physicians must multi-task. A podcast allows a physician to stream the audio while performing another task at his computer. Physicians also prefer the value added audio content that is specific to their area of interest. Audio is also a far more effective communication medium than text for engaging and driving users to action. Podcasting has another unique feature: you can subscribe to a podcast station via RSS.

In my own experience, Cejka Search has a great Candidate Acquisition and Marketing team that has been instrumental in developing physician recruitment podcasts for our clients. We’ve launches several podcasts on behalf our clients. Typically, the podcast have included an audio description or the practice opportunity and organization highlighting the community and practice settings. Initial data indicates these podcasts have been very effective in driving candidates to our website or contacting us directly. Although podcasts require a little more leg work up front, the benefits are worth it.

Your podcast is only as good as the content it delivers to your target audience. The right podcast platform requires relevant content that will compel your target audience. With the amount of physicians going online to find the right practice opportunity, podcasting is becoming a very effective tool to widen our prospective candidate base. Can we afford to pass this opportunity up? I don’t think so…