It seems everywhere we turn, companies are directing us to check out their Facebook pages. It is definitely a vehicle to get the word out about their company or a certain message they want to convey.
In addition, companies are using Facebook for networking purposes and as a recruitment tool. As an online recruiting tool, Facebook has become increasingly more popular in the last two years. A factor contributing to its popularity—IT’S FREE!
It provides an excellent opportunity to brand your organization on a cost-free scale and is very user friendly—you don’t need to have a degree in IT to use it! So, you may ask— why use Facebook to recruit physicians?
Everyone is always talking about networking with physicians and communicating with prospective candidates earlier in the process. Facebook is an excellent online tool to engage with prospective candidates and ensure a constant exchange of information. Our biggest enemy is timing—getting persuasive and relevant information about our opportunity to the right candidate at the right time.
How often do we speak to a candidate that just signed a contract or is two years away from making a move? Facebook can network for you 24/7 and it is a great way to keep passive prospects engaged on a long term bases. You can stay in touch with a physician in training that still has three years of training left.
Many of my clients are using Facebook to highlight their practice opportunities and are generating leads. We should not stop using the traditional candidate acquisition methods such as print ads, direct mail and job postings. However, I believe that Facebook is an excellent cost-free compliment to a strong candidate acquisition plan which has been tested to generate results!
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